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PROFESSIONAL HISTORY

Media Experience

As I finish off the final year of my double degree, I am proud to have held numerous roles across a broad spectrum of the media industry.

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Aside from completing my studies this year, I am currently reporting for CentralNews.com.au and driving Social Media strategy at Healthcare HQ.

NEWS REPORTER

SOCIAL MEDIA COORDINATOR

SOCIAL MEDIA INTERN

Central News · April 2017 - Present

Healthcare HQ · March 2017 - Present

Hello Social · March 2017 - May 2017

Pitching story ideas, interviewing talent and writing news stories to daily deadlines for start-up news website Central News. Covering news in Sydney and beyond.

· Social media and content strategy
· Content creation and strategy implementation for Facebook, LinkedIn, Twitter and blog platforms; Mailchimp email campaign creation

· Driving audience engagement through organic and paid media

Clients worked on: DermaVeen, Luna Park, Storage King, Amway, LayAway Travel, Healthy Harold, Made in Italy, etc
· Creating and scheduling content using Rivuu for social media platforms: Facebook, Twitter, Instagram
· Drafting content plans and monthly data reporting for high-profile clients (Locowise)
· Facebook Ad content creation
· Working with graphic designers to produce engaging content

FOREIGN SUB-EDITOR

RADIO PRODUCER

SOCIAL MEDIA STRATEGIST

That's China magazine (Hangzhou, China) Â· October 2016 - March 2017

2SER Radio 107.3FM Â· September 2015 - February 2016

Flatmate.com · June 2015 - Jan 2016

· Editing and fact-checking all English copy; reporting and co-writing feature articles and advertorials
· Interviewing high-profile members of Hangzhou expat community
· Advised on magazine layout + design
· Assisted on other projects as needed (i.e. significantly contributed to the researching, interviewing, co-writing and editing for a book on the culture and history of Shaoxing city)

· Pitching story ideas
· Contacting, conducting pre-interviews and locking in talent
· Live-tweeting from @2SER account
· Uploading content onto 2SER website less

· Worked closely with the Flatmate.com team to strengthen and broaden the social media presence of the website across Twitter and blog
· Produced original content for the company blog and maintained high standards of quality while writing for a young, vibrant and dynamic global demographic

REPORTER, SOCIAL MEDIA PRODUCER, WEBMASTER

STUDENT RESEARCHER

EVENTS INTERN (SPECTRUM NOW FESTIVAL)

Due West Sydney · February 2015 - June 2015

Australia-China Relations Institute (ACRI) · January 2015 - March 2015

Fairfax Media · December 2014 - March 2015

"The first of its kind, Due West Sydney is an online publication exploring the art and culture scene in western Sydney."​*

Produced six stories in a variety of mediums (audio, video and written opinion pieces and reviews), and networked successfully with key members of the arts and culture scene in Sydney's west in both the online and physical space.

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*This was a student publication for the purposes of a Journalism subject and is sadly no longer live.

Reported directly to the Hon. Professor Bob Carr in researching and collating information regarding the remarkable experiences of notable Australian foreign correspondents who were based in China.

· Assisted in the administrative and operational aspects in launching the very first Spectrum Now Festival
· Gained both essential administrative experience as well as invaluable hands-on knowledge while working as part of the staff at various major festivals and high-profile launch night events

NEWS REPORTER (CITY HUB)

EDITORIAL INTERN

EDITORIAL INTERN

Alternative Media Group · July 2014 - September 2014

The Urban List | Sydney · July 2014 - August 2014

Fitness First Magazine Â· November 2009 - January 2011

As a news reporter, I was responsible for working with the editor and contacting and interviewing sources (ranging from community members to prominent Federal politicians), writing news articles and taking and sourcing images under tight weekly deadlines.

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